Google is pushing with #FLoC, moving the focus on "Topics" as if it is fine that my #browser tells every site I visit which are my interests.
https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/
Privacy is not a new tool to profile people. Shame on #Google to use that word this way.
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#FLoC is just a smart move from #Google in order to keep consistent data on you in a world where you have "private sessions" browsers or javascript/cookie blockers.
The tracking, with #FLoC happens directly on the #browser bypassing every needs for the remote network to "study/track" your web-session.
That's not a #privacy tool at all.
"We also know that #advertising is critical for many businesses".
Google is so vague on this.
To be clear: #Google IS an advertising #business.
More than 80% of #Alphabet’s revenue comes from Google #Ads, which generated $147 billion in revenue last year.
https://www.cnbc.com/2021/05/18/how-does-google-make-money-advertising-business-breakdown-.html